Brand Stories

Emami, a household name synonymous with a range of skincare and healthcare products, traces its origins to the entrepreneurial vision of two childhood friends, Radhe Shyam Agarwal and Radhe Shyam Goenka. Established in 1974 in Kolkata, India, Emami started as a small startup with a single product – Boroplus Antiseptic Cream.

The founders, both having diverse backgrounds, combined their strengths to create a brand that would become a stalwart in the Indian consumer goods industry. Boroplus, with its herbal and antiseptic properties, quickly gained popularity, laying the foundation for Emami's future success.

Emami's journey was characterized by innovation and a keen understanding of consumer needs. The company expanded its product portfolio, venturing into various segments such as skincare, healthcare, and personal hygiene. Their commitment to using natural ingredients and traditional remedies struck a chord with consumers, contributing to the brand's widespread acceptance.

One of Emami's defining moments was the launch of Fair and Handsome, a men's fairness cream, challenging conventional beauty standards and addressing a previously untapped market. This move demonstrated Emami's adaptability and foresight in responding to evolving consumer preferences.

Emami's marketing strategies played a pivotal role in its ascent. The brand adopted celebrity endorsements, associating with popular figures to enhance product visibility and credibility. Icons like Amitabh Bachchan and Shah Rukh Khan became the faces of Emami, reinforcing its presence in the Indian market.

In addition to its skincare and healthcare products, Emami diversified into the wellness sector, introducing brands like Zandu to its portfolio. The acquisition of Zandu in 2008 marked a strategic move to strengthen Emami's presence in Ayurvedic and herbal offerings.

Over the years, Emami expanded its global footprint, reaching consumers beyond India's borders. The brand's commitment to quality, innovation, and consumer-centric products has contributed to its sustained success. Today, Emami stands as a conglomerate with a diverse range of products, including Navratna Oil, Emami 7 Oils in One, and BoroPlus.

Emami's brand story reflects a narrative of resilience, entrepreneurship, and a deep-rooted connection with consumers. From humble beginnings to a prominent position in the market, Emami continues to evolve, introducing products that cater to the evolving needs of its diverse consumer base.