Passion Stories

Ritu Kumar, a name synonymous with Indian fashion, is a trailblazing designer whose passion for preserving and promoting traditional Indian textiles has left an indelible mark on the global fashion landscape. Born in Amritsar, India, Ritu Kumar's fascination with textiles and design took root during her formative years. She pursued her education at Lady Irwin College in Delhi, where her interest in craftsmanship and textile traditions flourished. 

Ritu Kumar embarked on her professional journey in the 1960s when the landscape of Indian fashion was still evolving. Her early experiences involved researching and documenting traditional textile techniques, often venturing into rural areas to understand the nuances of handcrafted fabrics. In 1969, Ritu Kumar launched her first boutique in Kolkata. The boutique primarily focused on reviving traditional Indian craftsmanship and presenting it in a contemporary context. Kumar's designs seamlessly blended authenticity with modern aesthetics, earning her recognition as a pioneer in the revival of handloom textiles.

One of Ritu Kumar's notable contributions to Indian fashion was her emphasis on reviving the forgotten art of "zardozi" embroidery. Her efforts not only preserved this traditional craft but also elevated it to new heights of sophistication and global acclaim. The intricate craftsmanship became a hallmark of her designs, attracting a discerning clientele both in India and internationally. Ritu Kumar's passion for promoting Indian textiles transcended the boundaries of her design studio. She actively collaborated with artisans, weavers, and craftspeople across the country, providing them with a platform to showcase their skills. 

Over the decades, Ritu Kumar's label expanded its footprint globally, showcasing Indian textiles at prestigious international events. Her designs graced runways in Paris, New York, and other fashion capitals, bringing Indian craftsmanship to a global audience. The Ritu Kumar brand became synonymous with timeless elegance, reflecting the designer's unwavering commitment to heritage and tradition.

Beyond her impact on the fashion industry, Ritu Kumar's passion for textiles extended to academia and cultural advocacy. She authored books on traditional Indian textiles, contributing to the documentation and preservation of this invaluable cultural heritage. Her role as a cultural ambassador for Indian textiles has been acknowledged through numerous awards and accolades.