Brand Stories

Amul’s history dates back to 1946 when it was established as a dairy cooperative in Anand, Gujarat, India. Founded by Tribhuvandas Patel and Dr. Verghese Kurien, Amul aimed to empower farmers by creating a collective ownership model. It revolutionized the dairy industry with innovative practices, modern technology, and a robust supply chain.

Over the years, Amul grew into a globally recognized brand, offering a wide range of dairy products loved by millions. Its success lies in its commitment to quality, its iconic Amul girl mascot, and its unwavering dedication to farmers’ welfare. Amul’s inspiring history showcases the power of collective action, innovation, and the ability to create a brand deeply rooted in the values of empowerment and excellence.